Microsoft Advertising results as an Apple TV dashboard
Microsoft Advertising runs your search ads on Bing, Yahoo and AOL, often at a lower cost per click than Google and with far less attention from the team. Dance Party puts it on an office display: spend, conversions, CPA and ROAS, plus the keywords spending without converting, as a Microsoft Advertising dashboard on Apple TV.
- Read-only
- OAuth connection
- One connection per workspace
Popular Microsoft Advertising dashboards
What teams running Microsoft Advertising put on the screen, and what you would ask DJ Agent to get it.
Bing keywords with spend and no conversions
For paid search specialists on Bing
Microsoft Advertising often imports Google campaigns wholesale, keywords and all. The ones that spend on Bing without converting are the cheapest savings in the account, and a list on the wall keeps them from surviving another month.
- Keywords with spend and zero conversions in the last 30 days
- Spend and clicks for each of those keywords
- The campaign each keyword sits in
Ask DJ Agent“List Microsoft Advertising keywords with spend but no conversions in the last 30 days, highest spend first, with clicks and campaign.”
Microsoft Advertising campaigns by ROAS
For e-commerce and performance marketing
Return on ad spend is the number a store owner asks about. Ranking Microsoft Advertising campaigns by it separates the Shopping and Performance Max campaigns that pay for themselves from the ones that only look busy.
- ROAS per campaign for the date range
- Spend and conversions per campaign
- CPA per campaign
Ask DJ Agent“Rank our Microsoft Advertising campaigns by ROAS for the last 30 days, with spend and CPA for each.”
Bing conversions by location
For regional sales and marketing leads
The Microsoft search audience is spread differently from Google's. Conversions by state show where it actually buys, which is what location bid adjustments should follow.
- Conversions by location for the last 30 days
- Spend by location
- CPA by location
Ask DJ Agent“Show Microsoft Advertising conversions by state for the last 30 days as columns, top seven states.”
What Dance Party reads from Microsoft Advertising
Dance Party reads Microsoft Advertising through Microsoft's own MCP server, which answers performance questions directly instead of making you download report files. Microsoft labels this server a preview. Dance Party only allows its read tools; anything that would change your account is refused.
Performance reporting
Microsoft Advertising API docs ↗- Account summaryImpressions, clicks, CTR, conversions, CPA, ROAS and spend for a date range.
- Campaigns, ad groups and adsThe same metrics broken down by campaign, ad group, asset group or ad.
- KeywordsKeyword spend and conversions, including keywords that spend without converting.
- Audiences and locationsPerformance by audience segment, demographic and geography.
Account structure
Microsoft Advertising API docs ↗- Accounts and campaignsThe accounts, campaigns and ad groups your Microsoft login can see, for picking what goes on screen.
How to connect Microsoft Advertising
Before you start
- An owner or admin of your Dance Party workspace makes the Microsoft Advertising connection.
- A Microsoft login (work, school or personal) that is a user on your Microsoft Advertising account
- No developer token and no API key
- 1In Dance Party, open Integrations and click Connect Microsoft Advertising.
- 2Sign in with the Microsoft account you use for Microsoft Advertising. Work, school and personal accounts all work.
- 3Microsoft shows the Microsoft Advertising permission Dance Party requests. Click Accept.
- 4You land back on Integrations with the Microsoft Advertising card marked Connected.
One Microsoft Advertising connection per workspace
A workspace connects one Microsoft login. Any Microsoft Advertising account that login can open is available to your widgets, so an agency user with several client accounts connects once.
Microsoft offers one advertising permission with no read-only version, so Dance Party enforces read-only itself: only tools that read data are allowed through. Remove access any time from your Microsoft account's app permissions or disconnect from Integrations.
From Microsoft Advertising to your office display
Once Microsoft Advertising shows Connected, the rest happens in plain English. No code, no drag-and-drop.
1. Describe it. Tell DJ Agent what you want to see.
New dashboard+ WidgetDescribe a widget in DJ Agent, or click + WidgetDJ AgentDATA SOURCESMicrosoft AdvertisingConnectedList Microsoft Advertising keywords with spend but no conversions in the last 30 days, highest spend first, with clicks and campaign.Send2. It gets built. The widget lands on your board with real Microsoft Advertising data.
New dashboard+ WidgetSpending, not convertingLive$212project management softwareNon-Brand Search, 96 clicks$148free task trackerNon-Brand Search, 121 clicks$97gantt chart templateTemplates, 64 clicks$71team calendar appNon-Brand Search, 38 clicks$44kanban board onlineTemplates, 29 clicksDJ AgentDATA SOURCESMicrosoft AdvertisingConnectedList Microsoft Advertising keywords with spend but no conversions in the last 30 days, highest spend first, with clicks and campaign.Send3. Put it on a screen. Pair an Apple TV with the six-character code it shows, then assign the dashboard.
Microsoft Advertising dashboard questions
Can I show Bing Ads results on a TV dashboard?
Yes. Microsoft Advertising is the new name for Bing Ads. Connect it, describe the dashboard, and assign it to an Apple TV running Dance Party.
Do I need a Microsoft Advertising developer token?
No. Dance Party connects through Microsoft's MCP server, which only needs your Microsoft sign-in.
Why are today's Microsoft Advertising numbers lower than expected?
Microsoft processes clicks for up to about three hours, so today is always partial. For final numbers, ask for ranges that end yesterday.
Can I put Microsoft Advertising next to Google Ads on one screen?
Yes. Connect both, build a widget from each, and place them on the same dashboard. Each widget reads one platform.
Can Dance Party change bids or pause keywords?
No. Dance Party refuses every tool that would create, update, pause or delete anything, so it can only read reports.
Which Microsoft Advertising metrics can a widget show?
Impressions, clicks, CTR, conversions, CPA, ROAS and spend, for the account or broken down by campaign, ad group, ad, keyword or audience.
More integrations
Put Microsoft Advertising on every office display
Connect Microsoft Advertising, describe the dashboard, and it runs on an Apple TV, refreshing on its own.
Get Started