Google Ads logo
Marketing integrationUpdated

Google Ads spend and conversions on an Apple TV dashboard

Google Ads is where most search budgets go, and the spend moves every hour. Dance Party puts it on the office display: month-to-date cost, conversions, and the campaigns eating the budget, as a Google Ads dashboard on Apple TV that the paid team and the founder read the same way.

  • Read-only
  • OAuth connection
  • One connection per workspace
Get StartedHow to connect Google Ads
Google Ads, month to dateLive
Spend
$18,420
+12% vs last month
Conversions
612
+8%
Cost per conversion
$30.10
+4%
CTR
4.8%
+0.3 pts

Popular Google Ads dashboards

What teams running Google Ads put on the screen, and what you would ask DJ Agent to get it.

Google Ads budget pacing

For the paid search manager and finance

Overspend in Google Ads happens quietly across a month. A pacing bar against the monthly budget tells the team on the 18th that they are at 71 percent, while there is still time to adjust bids.

  • Cost month to date across the account
  • Progress toward a monthly budget you give DJ Agent
  • Conversions month to date

Ask DJ Agent“Show Google Ads cost this month against our $26,000 monthly budget as a pacing bar, with conversions so far.”

September Google Ads pacingLive
Cost month to date
$18,420/ $26,000
71% to goal

Google Ads cost by campaign

For performance marketers

Branded search, non-brand and Performance Max rarely share the budget evenly. Ranking campaigns by cost, with conversions beside them, shows which one is taking the money and whether it is paying back.

  • Cost per campaign for the date range
  • Conversions per campaign
  • Cost per conversion per campaign
  • Campaign status (enabled or paused)

Ask DJ Agent“Rank our Google Ads campaigns by cost this month and show conversions and cost per conversion next to each one.”

Cost by campaign, this monthLive
1Performance Max - All Products
$6,240
2Non-Brand - Search
$5,180
3Competitor Terms
$3,050
4Brand - Exact
$2,310
5Remarketing - Display
$1,640

MCC client account wall

For agencies and in-house teams with a manager account

An agency's manager account can hold dozens of client accounts. Tiles for the four biggest, colored by cost per conversion against a target, show which client needs attention before the client emails about it.

  • Cost yesterday for each client account
  • Conversions and cost per conversion per account
  • A tone per tile based on a CPA target you set

Ask DJ Agent“For four Google Ads client accounts under our manager account, show yesterday's cost and cost per conversion, green under $40 and red over $60.”

Client accounts, yesterdayLive
Cedar Dental
$1,240 spent, $34 CPA
Lumen Outdoor
$2,870 spent, $52 CPA
Parkside Legal
$960 spent, $71 CPA
Tidewater Auto
$1,510 spent, $29 CPA

Google Ads CTR and CPC check

For search specialists

A drop in click-through rate or a jump in average CPC is usually the first sign an ad is tired or a competitor is bidding harder. Watching both at the account level catches it within a day.

  • Impressions and clicks for the last 7 days
  • Click-through rate
  • Average cost per click

Ask DJ Agent“Show Google Ads impressions, clicks, CTR and average CPC for the last 7 days compared with the 7 days before.”

Search engagement, last 7 daysLive
Impressions
94,300
-3%
Clicks
4,510
+2%
CTR
4.78%
+0.25 pts
Avg. CPC
$1.87
+$0.11

What Dance Party reads from Google Ads

Dance Party reads Google Ads with the Google Ads API's reporting queries. Every call is a read-only SELECT built by Dance Party; no query you type is ever sent to Google as-is, and nothing is changed in your accounts.

Performance reporting

Google Ads API docs ↗
  • Campaign performance
    Impressions, clicks, cost, conversions, CTR and average CPC per campaign, with its name and status, for any date range.
  • Account totals
    The same metrics summed for a whole account.

Accounts and manager hierarchies

Google Ads API docs ↗
  • Accessible accounts
    Every Google Ads account your Google login can open, so you never type a customer ID.
  • Manager account clients
    The client accounts under a manager (MCC) account, with names, currency and time zone.

How to connect Google Ads

Before you start

  • An owner or admin of your Dance Party workspace makes the Google Ads connection.
  • A Google login with Read only access or higher on the Google Ads accounts you want on screen. Email only access cannot see reports.
  • No developer token. Dance Party uses its own.
  1. 1
    In Dance Party, open Integrations and click Connect Google Ads on the Google Ads card.
  2. 2
    Choose the Google account that has access to your Google Ads. For an agency, pick the login on your manager account.
  3. 3
    Review Google's Google Ads permission and click Allow.
  4. 4
    Back in Dance Party, the Google Ads card reads Connected. DJ Agent finds your accounts on its own the first time you ask for a widget.
The Google Ads card on the Dance Party Integrations page, marked Not connected, with its Connect Google Ads button
Captured from the Dance Party app, September 30, 2026.

One Google Ads connection per workspace

A workspace connects one Google login. That login can still report on every Google Ads account it can open, including every client under a manager account, so an agency connects once and picks the account per widget.

Google offers a single Google Ads permission, and its consent screen describes managing your ads. Dance Party only runs read-only report queries with it. Remove access any time at myaccount.google.com under Third-party connections, or disconnect from Integrations.

From Google Ads to your office display

Once Google Ads shows Connected, the rest happens in plain English. No code, no drag-and-drop.

  1. 1. Describe it. Tell DJ Agent what you want to see.

    New dashboard+ Widget
    Describe a widget in DJ Agent, or click + Widget
    DJ Agent
    DATA SOURCES
    Google Ads logoGoogle AdsConnected
    Show Google Ads cost this month against our $26,000 monthly budget as a pacing bar, with conversions so far.Send

  2. 2. It gets built. The widget lands on your board with real Google Ads data.

    New dashboard+ Widget
    Google Ads logoSeptember Google Ads pacingLive
    Cost month to date
    $18,420/ $26,000
    71% to goal
    DJ Agent
    DATA SOURCES
    Google Ads logoGoogle AdsConnected
    Show Google Ads cost this month against our $26,000 monthly budget as a pacing bar, with conversions so far.Send

  3. 3. Put it on a screen. Pair an Apple TV with the six-character code it shows, then assign the dashboard.

    The Pair your Apple TV card in Dance Party, with six boxes for the code the Apple TV shows

Google Ads dashboard questions

Can I show Google Ads performance on a TV in the office?

Yes. Connect Google Ads, ask DJ Agent for the dashboard in plain English, and assign it to an Apple TV running Dance Party.

Does it work with a Google Ads manager (MCC) account?

Yes. Dance Party walks the manager account to its client accounts, so one connection can feed a wall of client tiles.

Do I need a Google Ads developer token?

No. Dance Party brings its own developer token. You only sign in with Google and approve access.

Can it show ROAS or conversion value?

Not today. Dance Party reads conversions and cost, so cost per conversion works, but conversion value and ROAS are not read yet.

Can it show search terms, keywords or Quality Score?

No. The Google Ads connection reads campaign and account totals. Keyword and search term reports are not part of it.

Can Dance Party pause a campaign or change a bid?

No. It sends only reporting queries. It cannot create, edit, pause or delete campaigns, ads, bids or budgets.

More integrations

Microsoft AdvertisingLinkedIn AdsGoogle AnalyticsGoogle Search Console

Put Google Ads on every office display

Connect Google Ads, describe the dashboard, and it runs on an Apple TV, refreshing on its own.

Get Started
Learn more: How to put a dashboard on a TV · AI dashboards vs prebuilt dashboards